Your website is the face of your business. It’s how leads and customers experience your very identity. Nail the design, and your leads convert into paying customers. Miss the mark, and you may lose them for good.
With so many web design agencies out there, finding a partner you can trust can be daunting. You need someone who will take the time to figure out how best to translate your customer needs with your long-term business goals.
When you work with me, you get a direct line to my phone with no middleman. My focus is on delivering measurable results for your business: boosting your exposure to qualified leads, improving conversion rates, improving profitability (cutting costs/improving revenues), as well as enhancing your brand’s image.
Explore client insights on the quality and impact of my work.
"Working with Alex has been an incredibly smooth and collaborative experience. When we initially approached him, we were struggling to scale our eCommerce operations with Wordpress & WooCommerce. Alex took the time to really understand our needs, evaluated various solutions, and ultimately guided us on a complete migration to Shopify, complete with a full redesign. The entire process was seamless. His ability to explain the technical complexities in straightforward terms made the process feel transparent and easy to follow, empowering us to make informed decisions every step of the way."
In his roles at QBID and RLG, Alex showcased consistent leadership steering cross-functional teams to achieve critical business objectives. He handled the full spectrum of Chinese Cross-Border eCommerce for our clients, from the nitty-gritty legal setup, logistics and pricing strategies, to rolling out major eCommerce sales campaigns. Also, his ability to engage and secure major B2B clients played a critical role in our company's market success.
"Alex helped The Cova Project build an educational platform to enable grassroots organisations to fight period poverty in their communities. He guided us every step of the way to make the right technical decisions, while implementing solutions with user experience as the priority. I would encourage anyone to work with Alex. He’s knowledgeable, efficient, passionate about the work and a great addition to any team."
Uncover new growth opportunities by understanding your customers. I’ll research and map out your customers' decision-making process (BDMP), identifying insights and low-hanging fruit to extend your reach to more leads, and convert them into loyal, long-term, happy customers.
Gain an edge by learning from your competitors' successes and gaps. I’ll analyse your competitors, revealing strategic opportunities to differentiate your business. This research will guide improvements in your broader business strategy (i.e. Vision, MVP) and offer practical guidance to optimise your marketing mix (product, price, place, promotion etc).
Leverage data-driven insights to refine your strategy. I’ll build and deploy a web crawler to gather sales and sentiment data from key online marketplaces. This data will provide actionable insights on how to optimise your product strategy, pricing, promotion, and customer engagement. You’ll receive clear, digestible recommendations on how to compete more effectively and connect with your audience.
Targeting the right decision-makers is critical to successful B2B outreach. With insights from your ideal customer profile, I’ll curate a comprehensive list of B2B leads using advanced software to identify businesses and decision-makers that fit your criteria. I’ll also provide senior team member names and their email addresses with up to 98% accuracy.
From there, I offer expert consultation on implementing BASHO outreach strategies, which I’ve used to secure multi-million-dollar deals for clients. Together, we can personalise and automate your B2B outreach to boost response rates and help you land sustained business relationships.
My content and copywriting services deliver messaging that is not only clear and consistent but also optimised for SEO. By crafting copy that meets Flesch readability standards, I ensure your content aligns with Google’s algorithm preferences, boosting both user engagement and search engine performance. I strategically incorporate high-impact keywords to improve your organic search rankings and drive qualified traffic to your site.
For businesses seeking to streamline their content creation, I offer machine learning solutions trained on your Tone of Voice (TOV). These tools can produce high-quality, on-brand content at scale, ensuring consistency across all channels and accelerating your content strategy without sacrificing your brand's unique voice.
Update your brand's visual identity with a comprehensive style guide or refined logo. Through a collaborative process, we’ll select the right colours, fonts, and imagery to ensure your brand feels cohesive and consistent.
The result is a style guide that not only supports a unified and professional presence across all digital and physical mediums but also keeps your brand up-to-date and aligned with your business goals.
Gain full visibility into your business’s key metrics and make data-driven decisions with confidence. My services help you define a comprehensive metrics strategy, aligning KPIs across product, business, and customer success areas. With real-time insights, I’ll enhance your ability to track performance, optimise your sales funnel, and refine customer journeys—leading to increased engagement and profitability.
Whether through custom dashboards, automated reporting systems, or integrated tools like GA4 and Google Tag Manager, I ensure your data is accessible and actionable. You’ll be empowered to benchmark employee performance, track customer behaviour, and respond to market changes faster, all while improving overall operational efficiency.
Boost your website’s search visibility and drive organic (or paid) traffic with a targeted SEO and content strategy.
I’ll conduct a thorough SEO hygiene audit to help identify and resolve any issues Google’s is penalising you for.
Target the right keywords to boost your rankings and drive real sales.Obtain a comprehensive list of keyword and topics relevant to your business, focusing on terms which (1) are winnable, (2) have traffic, and (3) drive real sales.
You’ll also gain insights into keyword gaps between you and your competitors, understanding how your customers’ search behaviour evolves throughout their buying journey.
Boost your site's rankings and visibility by optimising its structure and authority. I’ll audit your on-page SEO elements, including content quality, keyword usage, internal linking, URL structure, and mobile responsiveness, to ensure your site is fully optimised for search engines. Additionally, I’ll review your off-page SEO factors, such as backlink quality and domain authority, to identify opportunities for building external links that strengthen your site’s credibiliity.
Get a prioritised list of high-traffic topics, ensuring every piece of content you create maximises your reach and engagement.
Strengthen your site’s authority and improve rankings through strategic backlinks. I’ll conduct a backlink audit to identify areas for improvement and develop a strategy to build your domain authority. You’ll receive a list of low-hanging fruit opportunities, such as third-party business aggregators and blog services, that can be quickly launched to improve visibility across the web.
Equip your team with the skills and resources needed to manage your solutions effectively. I offer both in-person and remote training to ensure your team can confidently use and maintain the systems we implement.
For all my solutions, I offer comprehensive handover documentation in the forms of
1. video recordings with transcriptions,
2. interactive solution demos,
3. walkthrough videos, and
4. step-by-step guides.
Get tailored insights and actionable strategies to drive growth, boost efficiency, and solve complex challenges. With a career that spans building multimillion-dollar eCommerce businesses in China and leading product management for cutting-edge payment systems, I offer workshops and consultations designed to deliver real impact.
Whether it’s mastering new tools, improving digital infrastructure, or optimising your web presence, I provide:
1. Actionable Growth Strategies
2. Metrics, KPIs and Data-Driven Decision-Making
3. Structured Problem-Solving
4. Coaching: Skill Development & Training
5. Recommendations: Digital Infrastructure & Systems
My sessions are designed to leave your team equipped, informed, and ready to implement practical strategies.
Expand your reach, enhance engagement, and streamline your social media strategy—all while saving time and resources.
By securing a seat on my agency’s social media automation platform, your team can schedule, automate, and monitor posts across all major platforms. For a fraction of the cost of Hootsuite, you’ll save over $700 per year while keeping your online presence consistent and active—freeing up time for more strategic efforts.
For influencer outreach, I’ll equip you with a tailored list of high-performing influencers in your niche, including their contact details and engagement data, so you can quickly build valuable partnerships that expand your reach and drive conversions.
Here you can browse through some of the projects I've brought to life and see how I've helped others achieve their digital goals.
In the Kick-Off phase, we align on the project plan, set timelines, and establish regular check-ins. I'll gather your design inspirations and confirm key style guidelines, ensuring we're synced on colours, fonts, and imagery. We’ll also discuss your site's requirements in detail, which leads to the creation of an initial sitemap and wireframe for your review.
A wireframe is a raw, unstyled mockup of the sitemap, used to help us (i) conceptualise and clarify information hierarchy, and (ii) give direction and clarity to our content requirements.
In the Content phase, I lay the groundwork by preparing a base foundation of website copy from all available resources, ensuring alignment with SEO best practices. Quality control is key; I use tools like Flesch Kincaid to maintain readability and adhere to your defined Tone of Voice guidelines. All content is consolidated in a Master Content Document shared via Google Docs. Once this foundation is set, it's over to you to enrich and finalise the content across the site.
Depending on the number of pages required and complexity of CMS collections involved, filling out the content could be quite extensive and time-consuming.
During the Concept phase, I craft several initial design concepts for a key page using your style guide and any design inspiration identified earlier. Each concept includes various colour combinations for your review, allowing for feedback and refinement. Final design decisions are consolidated to guide the building of the remainder of the site.
Good web designers don’t hang out in Google Images, but a lot of them are on Pinterest! Why not start gathering inspiration now? Jump in and search for ‘{your industry} website’.
In the Build phase, I turn the approved content and design concepts into reality on the selected CMS. This includes configuring all site interactive elements, CMS collections, and necessary integrations such as payment processors and EDMs. A collaborative QA round ensures all functional and non-functional aspects meet our standards before going live.
The Launch phase involves winding down the old site, cleaning up DNS records, and setting up the new site with minimal downtime. Key actions include configuring 301 redirects, submitting the sitemap for Google indexing, and setting up Google Analytics and Search Console. A final SEO audit ensures everything is optimised before the official site goes live, followed by a comprehensive handover workshop and a month of complimentary technical support (within reason).
Any changes to your DNS/Google Console will inevitably lower organic traffic in the short run. However, utilising keyword and performance optimisations as well as a complimentary post-launch SEO audit, you can rest assured that your organic traffic will be improved in the long run.
