I’m Alex Kelso, a web developer from Melbourne.
I help businesses develop custom web solutions, MVPs, and tailored digital tools to cut expenses, attract more leads, and increase conversions.
My broad set of services
Web Design & Development
I craft bespoke websites and digital solutions tailored to drive user engagement and business growth.
Integrations & Automations
Leverage automation and AI tools to streamline operations, enhance user experiences, and drive efficiency.
MVP Development
Don't hire a team of developers. If you've got a product idea, build it using NoCode tools to save yourself time, money and risk.
Digital Marketing & Branding Advisory
Amplify your brand presence and drive measurable results with proven digital marketing strategies.
Payments
Improve cash flows, reduce costs and unlock new commercial opportunities by leveraging innovative payment tools.
Get in touch...
...if you’ve got a problem you need solved, or a vision you’d like to turn into reality.
Message me
Your Partner for Digital Growth &Transformation.
My career started in 2015 in China’s fast-paced Cross-Border eCommerce space, where I launched dozens of businesses across an array of digital platforms, transforming several into multimillion dollar operations.
I believe that good technology solutions should be intuitive, frictionless and enjoyable for the user, deliver measurable business impact, and should not require a team of engineers to build and maintain.
Contact Me
Take a look at my work portfolio.
Here you can browse through some of the projects I've brought to life and see how I've helped others achieve their digital goals.
Browse my resume.
From China's Cross-border eCommerce industry to the ever-evolving world of product management, my journey has led me to the creative world of freelance web development.
Freelance Web Developer
I've had the privilege of working with a diverse range of clients, from Not-for-Profit organisations like The Cova Project to major ASX-listed businesses.
View Services
Product Manager
Live Payments
Managed a portfolio of digital payment solutions (eCommerce, Virtual Terminal, Merchant Portal) contributing a combined annual GPV north of $50M.
Technology Consultant
RLG (ASX: RLG)
Developed a lead generation and qualification strategy to land four high-value clients, resulting in a 118% boost in annual platform sales.
Research Manager
China Skinny
Delivered 20+ Research and Strategy projects for a range of global businesses expanding into China's digital space. Projects included varying combinations of qualitative, quantitative, big-data, desk and field research.
Account Manager, Physical Product Manager
QBID (Acquired by RLG, 2019)
Launched and managed dozens of Western businesses in China's eCommerce space, growing several into multi-million-dollar operations. Spearheaded the development of numerous FMCG products (foods & pharmaceuticals) to achieve pre-sale launch in excess of $400K.
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What my clients say about my work
Explore client insights on the quality and impact of my work.
“Never worked with a more loyal, passionate, caring, and customer driven person.”
"I had the pleasure of working with Alex as his product lead at Live Payments. I would hire him again in a heartbeat - even if it was on a topic he had no idea about because you can guarantee he will do everything he can to excel."
“An expert navigator of complex commercial ecosystems”
In his roles at QBID and RLG, Alex showcased consistent leadership steering cross-functional teams to achieve critical business objectives. He handled the full spectrum of Chinese Cross-Border eCommerce for our clients, from the nitty-gritty legal setup, logistics and pricing strategies, to rolling out major eCommerce sales campaigns. Also, his ability to engage and secure major B2B clients played a critical role in our company's market success.
“Alex gets the job done and exceeds expectations every step of the way.”
"Alex helped The Cova Project build an educational platform to enable grassroots organisations to fight period poverty in their communities. He guided us every step of the way to make the right technical decisions, while implementing solutions with user experience as the priority. I would encourage anyone to work with Alex. He’s knowledgeable, efficient, passionate about the work and a great addition to any team."
